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41, Fashion Designer

Dress & Bag: Artista
T-Shirt: Palmers
Shoes: Vagabond
Bracelets: gift from my son
Socks: from Tokyo

»The Viennese are known for being conservative. I think that’s a bit exaggerated. My own label, Artista, is going really well here, and I meet a lot of daring people fashion-wise – surprisingly of all ages!«

Barbara 26, Curator

Blouse: Humana
Coat: Caritas
Pants: Vintage
Shoes: Zara
Necklace: Chanel
Bag: from a market in Italy

Jacket, Shirt and Shoes: Vintage
Pants: H&M

»We´ve recently been seeing here how fashion and art are mutually enriching each other. We think that's a good thing!«

23, Business Administration Student

Dress: from NY
Coat: from my mother
Shoes: Iman
Bag: Mango
Glasses: Miu Miu

»I come from Russia and I like to see how carefree and impulsively the Viennese dress: they just wear whatever they like!«

29, Writer

Trenchcoat, Shoes & Stockings: H&M
T-Shirt: from my family

»From a fashion point of view, Vienna is remarkably unremarkable, but unfolds its charm when examined more closely!«

Daniel 20, Journalism & Art History Student

Jacket: Graffiti
T-Shirt: H&M
Pants: April 77
Necklace: Dior
Glasses: Marc Jacobs
Bracelets: from my family
Shoes: from my father

Bernhard 20, Architecture Student

Jacket: H&M
Pants: Zara
Shirt: H&M
Shoes: Espandrillos
Ring: from a market
Glasses: H&M

»There’s great art to be found here and a good electronic music scene. But fashion gets a raw deal here.«

27, IT Supervisor

Shirt: COS
Cardigan: Martin Margiela
Pants & Jacket: Acne
Boots: Hope
Bag: Prada
Glasses: Dita

»In the shops here you see a lot of black avant-garde clothes, but on the streets you hardly see anyone wearing them.«

Erika 18, Student

Outfit: H&M
Shoes: Miss Devil

Manuel 22, Art Student

Outfit: H&M
Shoes: Gallas

»Most of my fellow students in the photography class at the Academy of Applied Arts are very fashion conscious. Clothes aren't that important to me; I just like to wear dark things.«

Nedra 26, Fashion Design Student

T-Shirt, Pants, Shoes & Socks: H&M
Vest: Junya Watanabe
Bag: Vintage

Anna Sophie 21, Fashion Design Student

Coat: Vintage
Pullover: Mitika
Pants: Anna Sophie Berger
Sneakers: Adidas

»We both study with Bernhard Willhelm and love it. The lessons are really open and fun and we laugh a lot. Froma fashion perspective it’s also really enriching for the Viennese scene.«

27, Art Student

Jacket: Plein Sud
T-Shirt & Pullover: COS
Pants: Acne
Scarf: Strenesse
Shoes: Zara
Glasses: Persol

»I find the fashion here too traditional: a little dress, jacket, necklace, tights and high heels. That's not my cup of tea.«

23, Art History Student

»I think Vienna is a little bit provincial when it comes to fashion. But there are plenty of small designer labels that offer a good alternative to the expensive brands.«

Philipp 41, Art Director & Graphic Designer

Pullover: H&M
Jacket: DJlettantes
Pants: H&M
Shoes: Converse
Glasses: Ray-Ban

Romy 31, Artist & Media Relations Executive

Jacket & Dress: Zara
Coat: H&M
Scarf: American Apparel
Shoes: No Name
Necklace: selfmade
Ring: Wood Wood
Bag: Vintage

»Vienna is doing quite well when it comes to fashion, not least due to my own label DJlettantes. The whole hype surrounding labels gets on our nerves; it just seems to make more sense to support young designers.«

22, Fashion Design Student

»There’s plenty of potential here. Even the textile agents we work within our fashion class realise that the young Viennese fashion generation still has plenty of potential.«